This semester students working in groups of 4-5 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

This semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

This experience offers industry professionals the opportunity to collaborate with a team of 6 to 7 learners who are well-versed in digital marketing strategies. These learners are equipped to apply their knowledge to real-world projects, such as developing comprehensive digital marketing campaigns or strategic plans. By leveraging their understanding of strategy selection and management, learners can help your organization address current digital marketing challenges and gain a competitive edge in the rapidly evolving digital landscape.

This experience invites organizations to collaborate with MBA students from University Canada West in developing a tailored marketing plan. Students, equipped with skills in market analysis, strategy formulation, and marketing initiative evaluation, will apply their knowledge to address real-world business challenges. By engaging with these emerging professionals, companies can gain innovative strategies and actionable recommendations that align with their business objectives.