Marketing Management Fall 2025
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Timeline
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October 14, 2025Experience start
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December 22, 2025Experience end
Experience scope
Categories
Social media marketing Marketing analytics Communications Market expansion Marketing strategySkills
marketing management marketing research strategic marketing marketing researchThis semester students working in groups of 6 will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
15 minute presentation of key findings and recommendations.
Project timeline
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October 14, 2025Experience start
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December 22, 2025Experience end
Project examples
Examples include but are not limited to:
Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
Developing an integrated online/offline communication strategy.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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Q1 - Checkbox
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Q2 - Checkbox
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Q3 - Checkbox
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Q4 - Checkbox
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Q5 - Checkbox
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Q6 - Checkbox
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Q7 - Checkbox
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Q8 - Checkbox
Main contact


Timeline
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October 14, 2025Experience start
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December 22, 2025Experience end