The Listening Lab - Marketing Strategy Development

The Feminine Intelligence Agency is launching a new wellness tool called The Listening Lab designed to support women's mental health and wellbeing through authenticity supports. The project aims to develop a comprehensive marketing strategy that effectively communicates the benefits of this tool to the target audience. The learners will analyze current market trends, identify key demographics, and craft a strategic plan that aligns with the agency's brand values. The project will involve researching competitors, understanding consumer behavior, and exploring innovative marketing channels. The goal is to create a strategy that not only raises awareness but also encourages engagement and adoption of the wellness tool. This project provides an opportunity for learners to apply their marketing knowledge and skills in a real-world context, focusing on a product that promotes mental well-being.

Which biological signals show the earliest measurable signs of acute stress in response to perceived interpersonal threat — and which consumer wearables can best detect them?

The Feminine Intelligence Agency (FIA) is an innovation lab that builds tools to prevent manipulation, coercive control, and relational abuse. We focus on scalable, tech-enabled solutions that help people improve their social discernment — the ability to spot subtle red flags in relationships before they escalate. This project investigates how wearable health technology can be used to detect early signs of distress in high-pressure or coercive relationships. By identifying measurable biological responses (e.g., heart rate variability, skin conductance), we hope to understand which biomarkers are most useful for real-time detection of emotional harm.

Peer-to-Peer Wellness Program Enhancement

The Listening Lab is a wellness innovation designed by the Feminine Intelligence Agency to support emotional regulation through peer-based group pods. These pods serve as affordable, accessible alternatives to therapy for individuals navigating intense emotions and seeking prevention before turning to unhealthy coping mechanisms. Unlike traditional peer therapy groups, the Listening Lab assigns structured roles that discourage unsolicited advice or unqualified therapeutic intervention. Instead, participants are guided toward coaching, artistic expression, and somatic regulation. The Lab has already undergone simulation testing by psychology students and an evaluation of ethical risks by mental health professionals.

Understanding the Health Impacts of Coercive Control

The Feminine Intelligence Agency seeks to collaborate with Mercy University’s Global Health course to explore the mental and neurological effects of coercive control. Coercive control involves subtle, ongoing manipulation through tactics like criticism, surveillance, and isolation, which can have profound impacts on mental health and brain function. This project aims to research and analyze how these behaviors affect brain chemistry, emotional regulation, and decision-making. By leveraging classroom knowledge in global health, students will conduct a comprehensive literature review and data analysis to understand these impacts. The ultimate goal is to produce a data-driven report that provides women with accessible, evidence-based insights into the health consequences of coercive control, empowering them to address harmful behavior confidently.