Blog Writing - Level Up

Project Description Looking for a student/group of students to focus on developing Blogs with a focus on keywords. Blogging is one of the key components of getting to the top of Google! This role requires creativity, turning mundane content into an interesting read, and a love for writing! We look forward to meeting you! Primary contact: Zahara Kassamali, zk38@cornell.edu

Blog and Article Writing Opportunity

Number of positions available: 20 Peopletail is an e-commerce retailer that helps health and wellness brands sell products through a community of content creators and influencers We’d like to provide Riipen students with an opportunity to Level Up their experience in the field of Blog and Article Writing . The role of 80 hours will consist of: Writing about brands we sell on our platform Telling creative stories of how products can be used Explaining products from an ingredients perspective Trying to write articles that persuades consumers to buy them from Peopletail We’d ask you to write a minimum of 10 x 500 word articles throughout the 80 hours of your project at Peopletail.

Article Writing

Positions available: up to 65 We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. During the spring and summer, the Antarctic Institute of Canada runs a program called Sharpen the Quill. The goal of the project is to develop student's writing and publication skills. During March and April, students will be expected to write 4 articles for us. These can be blogs, newspaper, or peer-reviewed articles. We have places to publish the articles for free on peer-reviewed publications. Students will be expected to: Research topics Write articles for a specific journal Peer-review articles for other students Submit their articles for approval and revisions before publication

Humane Gains - Website and Content Creation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Creating Content for Online Presence: Humane Gains is a health and fitness nutrition supplement start-up company. We are family-owned and our mission is to help people reach their health and fitness goals while supporting and promoting the ethical treatment of animals via ethically sourced nutrition supplements. Any animal-derived ingredient that is found within our nutrition supplements will be sourced from Certified Humane farms and suppliers; our customers can rest assured we are compliant with Certified Humane standards as our products will have earned the Certified Humane logo which will proudly be displayed on our product labels and is the very foundation to our brand's existence. We are seeking eager, motivated students who align with our values for ethical nutrition, and who are excited to be a part of a start-up fitness nutrition supplement company about to make waves in the industry in a currently untapped opportunity. Our journey will involve multiple, interconnected projects with the first project focusing on market research: identifying and analyzing the competition and current trends in the industry, getting clarity on who our ideal clients are, what their pain points are, where and how we can best communicate with them, obtain details about their current buying habits and how our company can over-deliver on serving their needs on the customer journey. The current project will use the findings from market research to develop and source content that serves and appeals to the target audience identified that can be saved for posts throughout the upcoming months on our social media platforms (Instagram, Facebook, YouTube) and on our website. (Website development also included in this project- template currently available). HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: - The development of an optimized webpage using a “drag and drop” website building platform (ie, Wix) -Content development/recruitment for the webpage that is appropriate and helpful for our target audience (target audience(s) currently being defined via a market research project). -Content development/recruitment to be catalogued for use in our social media platforms and website. Content topics will include but may not be limited to: Motivation, recipes, workout/fitness tips, funny fitness/nutrition content, animal welfare success stories, information from Certified Humane that will assist the audience to find and shop for other Certified Humane products. The content will be saved for use in social media engagement throughout the upcoming months, unlimited content can be developed for this future use. Content can be a mix of original content and sourced content that can be shared to our page. IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Webpage development Content creation/sourcing FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed Webpage using the template provided Content created and sourced that relates to the aforementioned topics. Content to be saved/organized according to topic with links/references to author's site for any content that is not original. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Jayme and Brittany MacLellan

KASZ MARKETING - BLOGS

5 positions are available. Project Description KASZ Marketing is looking for a student/group of students to focus on developing Blogs with a focus on keywords. Blogging is one of the key components of getting to the top of Google! This role requires creativity, turning mundane content into an interesting read, and a love for writing! Focus may include but not limited to these industries: Marketing, Healthcare, Restuarant/Nightclub, Education Our goal is to provide a valuable and tangible experience to you to be able to manage a company’s Blog strategy and how it contributes to improving SEO rankings. Phase 1: Onboarding provided by KASZ Marketing Phase 2: Topic research/keyword research Phase 3: Blog Writing Phase 4: Review by KASZ Marketing Phase 5: Social Media captions to be generated We will provide mentorship to successfully success complete this internship. What You Can Expect From This Project Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing and product development. Learn more about Zahara Valuable training to learn new tools, trends and best practices. This project is exceptionally hands-on, providing an incredible experience for those looking to get into digital marketing, content marketing, etc. About the Role/Your Responsibilities Project Goals: Competitive Analysis and Landscape Assessment Blog Content Calendar Development Develop and implement strategies for optimizing our online presence and increasing engagement Create a content calendar Blog Development Create blogs for the website Compensation We will provide letters of recommendation and the opportunity to network and grow. Location Work from home or anywhere else that is convenient for you! We look forward to meeting you!

Market Opportunity - Field Service Management SaaS Product

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: ServiceEcho is a leading software provider for field services and has been in business for 10 years. We solve the worst part of field service - paperwork! Clients report an 80% reduction in repetitive manual data entry and 68% increase in scheduling efficiency. We are currently expanding our platform with AR and AI capabilities. Full market opportunity analysis of the Field Service Management software industry. Determine Industry focus with data Where is the biggest opportunity What is the most accessible market opportunity Which industries still have an opportunity for first-mover advantage? Which industries are being neglected? Join a team first organization where your impact will make a huge on future success. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Research FSM target industries Define industry focus Document industry specific marketing strategies Develop industry sales strategy IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Marketing Analyst, Audience Targeting & Optimization Experience in analytics or closely related fields Experience in segmentation, audience building and email marketing Craft raw data and analysis into well-written and persuasive content The ability to prioritize your time wisely against multiple competing projects and requests Familiarity with a broad set of topics and fields within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing, etc.) Comfort in communicating unfavourable outcomes to leadership (backed by data) A willingness to learn and adapt to new technologies and methods as needed FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Industry Analysis Report: Report and Visualization of Industry Landscape Industry Positioning Analysis Industry Definition and Strategy Sales Industry Plan WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 5