Université du Québec à Montréal
Université du Québec à Montréal
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Marketing & User Testing Specialists for Platuni

Open Opened on June 5, 2025
Main contact
Platuni
Platuni
Vancouver, British Columbia, Canada
Peace Cole
Employer
(1)
4
Portals
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Project
Academic experience or paid work
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Market research Digital marketing Product or service launch Social media marketing Marketing analytics
Skills
performance reporting user interface (ui) target audience user experience (ux) marketing go-to-market strategy usability testing product launch readiness tiktok user feedback
Details

The primary objective of this project is to support Platuni’s strategy by conducting targeted user testing, onboarding early users, and providing actionable insights to refine our go-to-market strategy. Students will engage directly with our new web application, analyze the user experience, and test how well our messaging, onboarding flow, and platform features resonate with our target audience.

Key goals include:

  • Validating the effectiveness of our app's user interface and onboarding experience.
  • Generating awareness and sign-ups through content-driven marketing efforts.
  • Delivering insights and recommendations based on testing and user feedback to optimize the platform.


Deliverables

Students are expected to complete the following:

User Testing and Onboarding

  • Identify and recruit target users (students, professionals, or newcomers).
  • Facilitate structured user testing sessions with real users navigating the platform.
  • Collect qualitative and quantitative feedback on the onboarding experience, usability, feature clarity, and perceived value.

Marketing & Outreach Campaigns

  • Create and execute a micro-campaign across Instagram, YouTube Shorts, or TikTok to drive awareness and early interest in Platuni.
  • Develop platform-specific content (e.g., IG reels, YouTube intro video, stories) to test what resonates most with our core audience.

Reporting

  • Deliver a User Testing Summary Report with insights, pain points, and UX/UI recommendations.



Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Good health and well-being

About the company

Company
https://platuni.com
Vancouver, British Columbia, Canada
2 - 10 employees
Hospital, health, wellness & medical, Individual & family services, Real estate, Travel & tourism, Clean technology
Representation
Youth-Owned

Bridging cultures and building lasting connections through value-based housemate matching.