Business Strategy, Market Research & Strategy
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![Katia Powell-Laurent](https://riipen-platform2-ca-central-1-production.s3.ca-central-1.amazonaws.com/uploads/employer/110699/avatar/medium-dff6b51fb06ac790b421038065f18045.jpg)
Project scope
Categories
UX design Market research Project management Sales strategy Marketing analyticsSkills
marketing strategies maternal health content creation competitive analysis target audience sales prospecting communication marketing business strategies market researchWe would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.
HUED Mamas Co. is the sister company of Black Girls Nutrition (BGN). HUED Mamas Co. is the 1st Maternal Health Nutrition company that empowers Women of Color on their fertility journey to motherhood. Our company provides culturally tailored preconception nutritional support for Women of Color on TTC journey to Mamahood, without sacrificing the foods and flavors from their cultural heritage.
Ultimately, you will be working on content creation for our company, including video, social media, and other collateral that we can use as go-to marketing tools.
If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
To accomplish this, we expect the student(s) will:
- Strategize the best way to break into a new market, create a sales and distribution plan for a brand-new product, search for available grants and other sources of financial support, and put together a proposal.
Market Research/Competitive Analysis/Sales
- Complete a comprehensive analysis of your target audience, key competitors, the market, and external factors; conduct a review of your current marketing strategy; develop a brand-new marketing approach (encompassing product, pricing, placement, and promotion); and rethink your branding and/or communication tactics.
- Prepare a slide deck with research gathered.
- When it comes to sales, you can design a new or better prospecting process for your sales team, or you can rethink the way you charge for or deliver your products or services.
Finance Modeling/Forecast- Assist with company 3 year pro-forma, identify opportunities to reduce expenses and streamline costs.
Students will work closely with the team members who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Project management platform will be utilized to keep in contact with the company, provide detailed support, and quicker return for questions.
About the company
HUED Mamas Co. is the sister company of Black Girls Nutrition (BGN). Black Girls Nutrition (BGN) is the 1st Culturally Customized online platform helps Women of Color break the cycle of dieting, lose weight and connect with other women like themselves.
HUED Mamas Co. is the 1st Maternal Health Nutrition company that empowers Women of Color on their fertility journey to motherhood. We provide the best nutrition solutions for their bodies and future babies without sacrificing the foods and flavors from their cultural heritage.
Black women are three times more likely to die from pregnancy-related causes compared to other women. This includes having the highest maternal mortality rates. Our team knows that the fertility journey to Mamahood for Women of Color TTC is stressful, emotionally draining, and complicated for so many Women of Color.