We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

You will provide an actionable content marketing strategy that we can apply to amplify our brand and build engagement on online channels such as blogs, Facebook, Instagram and more.

To accomplish this, we expect the student(s) will:

· Propose tactical use of digital channels to reach the target audience

· Develop new campaign ideas for our brand

· Rework and refresh existing marketing plans to better meet our goals

· Build an editorial calendar including new content ideas and timelines

· New concepts for blog posts, social media posts, videos, podcasts, and more

A written report with detailed strategy analysis and recommendations. Depending on the opportunity areas, this report can include:

· Target audience analysis or user personas

· Strategy recommendations

· Written blog posts

· Campaign briefs

· Editorial calendar for up to 3 months of content

· Framework for evaluation performance of content marketing effort

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary. Students will also get access to company information to help guide their strategy.