NMCD Inc. seeks to enhance its digital marketing efforts to better support entrepreneurs and small business owners. The project aims to develop a comprehensive digital marketing and social media strategy that focuses on increasing brand awareness, generating leads, and improving customer retention. The strategy will provide actionable recommendations to optimize NMCD Inc.'s online presence and audience engagement. By leveraging data-driven marketing campaigns, the project will align with the company's mission to empower small businesses. The project will involve analyzing current marketing efforts, identifying areas for improvement, and proposing innovative solutions to enhance digital outreach.

The project will culminate in a detailed digital marketing strategy report for NMCD Inc. Deliverables include a comprehensive analysis of current marketing efforts, a strategic plan with actionable recommendations, and a presentation summarizing key findings and proposed strategies. The report will also include a social media content calendar and metrics for measuring success.