WGU Certificates: Remote Employer Digital Marketing Capstone Project (40–80 Hours | 4–8 Weeks)
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Companies must complete verification in order to match with experience.
Experience scope
Categories
Digital marketing Social media marketing Marketing analytics Marketing strategySkills
performance analysis hubspot crm target market digital marketing digital content social media marketing marketing planning contextual advertising search engine optimization researchThe Digital Marketing Fundamentals certificate program at WGU equips students with the skills to enhance and innovate digital marketing strategies for organizations. As part of this program, students participate in 40–80 hour project-based experiences designed to apply their learning in real-world business contexts.
What makes this program unique is that your project directly contributes to their certificate completion. You can view the full program syllabus here.
Each project can accommodate up to 5 students, who will self-assign to your project once they’ve completed their comprehensive foundational courses. Students can join on varying dates and will have 4–8 weeks to complete the project. Each student will produce the same final deliverable, meaning you’ll receive up to 5 unique versions of your requested asset—providing diverse insights and multiple actionable options for your business.
Students can conduct in-depth research on your company’s web presence, target audience, and products or services. Their contributions may include crafting digital marketing assets, analyzing current strategies, and proposing innovative improvements that you can implement right away. With a fresh perspective and up-to-date training, learners bring value and creativity to help boost your digital marketing efforts.
Learners
Project deliverables will vary based on scope, but by the end of the experience, you’ll have tangible assets to support your business goals.
Due to the program’s short, remote format, projects must be well-defined and project-based. We cannot accept job postings. Please outline a clear, specific scope for the student’s work.
Example project templates are pinned to this experience for reference. If using a template, be sure to customize it with relevant details to align with your business needs.
Potential deliverables learners can produce include, but are not limited to:
- Comprehensive digital marketing strategy proposal
- Digital content campaign with performance analysis
- E-commerce store design and optimization plan
- Automated marketing plan using HubSpot
- Social media marketing plan with SEO and paid search strategies
Project examples
Sample Projects include:
- Leverage marketing automation software to propose a targeted digital marketing strategy
- Build a digital content campaign and evaluate campaign performance goals using web analytics
- Develop an e-commerce strategy and engage in the design, development, and/or optimization of an e-commerce store through Shopify
- Propose, design and/or build an automated marketing plan through HubSpot software
- Develop / optimize a marketing plan focused on social media, SEO, paid search, and other digital marketing specialized strategies
- Create a series of engaging reels for social media platforms
- Apply segmentation and workflows to email marketing to reach target audiences
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
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