Small Business Website Revamp & SEO Optimization
Open to private marketplace
Closing on September 13, 2025
/
1 spot left
Main contact
Lebanon, Pennsylvania, United States
Timeline
-
September 15, 2025Experience start
-
September 30, 2025Team Introduction Meeting with Company
-
October 16, 2025Objective 1: Website Redesign (Tasks 1-5):
-
November 11, 2025Objective 2: SEO Enhancement (Tasks 6-10):
-
November 19, 2025Final Presentation
-
November 19, 2025Experience end
Timeline
-
September 15, 2025Experience start
-
September 30, 2025Team Introduction Meeting with Company
-
October 16, 2025Objective 1: Website Redesign (Tasks 1-5):
- User Experience (UX) Optimization – Assess the current website’s usability and propose improvements to navigation, layout, and accessibility to enhance user engagement.
- Visual Design & Branding – Ensure the website reflects the company’s brand identity through modern aesthetics, cohesive color schemes, and intuitive design elements.
- Mobile Responsiveness – Design a mobile-friendly interface that ensures seamless functionality across all devices and screen sizes.
- Content Organization & Clarity – Improve the structure of information to enhance readability and make key details more accessible to visitors.
- Call-to-Action (CTA) Effectiveness – Evaluate and refine CTAs to improve lead generation and customer conversions.
-
November 11, 2025Objective 2: SEO Enhancement (Tasks 6-10):
- Keyword Research & Strategy – Identify relevant keywords and phrases that align with the business’s industry and customer search behaviors.
- On-Page SEO Optimization – Recommend best practices for optimizing metadata, headings, image alt text, and internal linking.
- Content Strategy Development – Propose content updates (blogs, landing pages, FAQs) that align with SEO best practices and drive organic traffic.
- Competitor Analysis & Benchmarking – Analyze competitors’ websites to identify strengths and areas for improvement in SEO performance.
- Final Presentation and Documentation
- Prepare a comprehensive presentation of project findings and recommendations
- Create a detailed project report with design rationale, SEO strategies, and implementation suggestions
- Develop a handover document with future maintenance recommendations
-
November 19, 2025Final Presentation
-
November 19, 2025Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Lebanon, Pennsylvania, United States
Any company type
Construction, engineering & trades
Experience scope
Categories
Search engine optimization Website development UX design Marketing strategySkills
performance analysis content strategy seo audit user interface (ui) design search engine optimization user experience (ux) user interface (ui) web designThis experience is designed for learners who are eager to apply their understanding of web design principles and search engine optimization (SEO) strategies to real-world projects. Participants will have the opportunity to enhance their skills in user interface design, user experience optimization, and SEO techniques, enabling them to deliver tangible improvements to a company's online presence. By engaging in this experience, learners will bridge the gap between theoretical knowledge and practical application, preparing them to tackle industry-relevant challenges.
Learners
Learners
Undergraduate
Intermediate, Advanced levels
5 learners
Project
20 hours per learner
Learners self-assign
Teams of 5
- Redesigned website mockups with improved user interface and user experience
- SEO audit report with actionable recommendations
- Content strategy plan to improve search engine rankings
- Performance analysis report post-redesign and SEO implementation
Project timeline
-
September 15, 2025Experience start
-
September 30, 2025Team Introduction Meeting with Company
-
October 16, 2025Objective 1: Website Redesign (Tasks 1-5):
-
November 11, 2025Objective 2: SEO Enhancement (Tasks 6-10):
-
November 19, 2025Final Presentation
-
November 19, 2025Experience end
Timeline
-
September 15, 2025Experience start
-
September 30, 2025Team Introduction Meeting with Company
-
October 16, 2025Objective 1: Website Redesign (Tasks 1-5):
- User Experience (UX) Optimization – Assess the current website’s usability and propose improvements to navigation, layout, and accessibility to enhance user engagement.
- Visual Design & Branding – Ensure the website reflects the company’s brand identity through modern aesthetics, cohesive color schemes, and intuitive design elements.
- Mobile Responsiveness – Design a mobile-friendly interface that ensures seamless functionality across all devices and screen sizes.
- Content Organization & Clarity – Improve the structure of information to enhance readability and make key details more accessible to visitors.
- Call-to-Action (CTA) Effectiveness – Evaluate and refine CTAs to improve lead generation and customer conversions.
-
November 11, 2025Objective 2: SEO Enhancement (Tasks 6-10):
- Keyword Research & Strategy – Identify relevant keywords and phrases that align with the business’s industry and customer search behaviors.
- On-Page SEO Optimization – Recommend best practices for optimizing metadata, headings, image alt text, and internal linking.
- Content Strategy Development – Propose content updates (blogs, landing pages, FAQs) that align with SEO best practices and drive organic traffic.
- Competitor Analysis & Benchmarking – Analyze competitors’ websites to identify strengths and areas for improvement in SEO performance.
- Final Presentation and Documentation
- Prepare a comprehensive presentation of project findings and recommendations
- Create a detailed project report with design rationale, SEO strategies, and implementation suggestions
- Develop a handover document with future maintenance recommendations
-
November 19, 2025Final Presentation
-
November 19, 2025Experience end
Project examples
- Revamping a small business website to improve user engagement and conversion rates.
- Enhancing the SEO of a local small business website to increase visibility in search results
- Redesigning an organization's website to better communicate its mission and attract additional business
- Improving the mobile responsiveness and SEO of a small business website.
Main contact
Lebanon, Pennsylvania, United States
Timeline
-
September 15, 2025Experience start
-
September 30, 2025Team Introduction Meeting with Company
-
October 16, 2025Objective 1: Website Redesign (Tasks 1-5):
-
November 11, 2025Objective 2: SEO Enhancement (Tasks 6-10):
-
November 19, 2025Final Presentation
-
November 19, 2025Experience end
Timeline
-
September 15, 2025Experience start
-
September 30, 2025Team Introduction Meeting with Company
-
October 16, 2025Objective 1: Website Redesign (Tasks 1-5):
- User Experience (UX) Optimization – Assess the current website’s usability and propose improvements to navigation, layout, and accessibility to enhance user engagement.
- Visual Design & Branding – Ensure the website reflects the company’s brand identity through modern aesthetics, cohesive color schemes, and intuitive design elements.
- Mobile Responsiveness – Design a mobile-friendly interface that ensures seamless functionality across all devices and screen sizes.
- Content Organization & Clarity – Improve the structure of information to enhance readability and make key details more accessible to visitors.
- Call-to-Action (CTA) Effectiveness – Evaluate and refine CTAs to improve lead generation and customer conversions.
-
November 11, 2025Objective 2: SEO Enhancement (Tasks 6-10):
- Keyword Research & Strategy – Identify relevant keywords and phrases that align with the business’s industry and customer search behaviors.
- On-Page SEO Optimization – Recommend best practices for optimizing metadata, headings, image alt text, and internal linking.
- Content Strategy Development – Propose content updates (blogs, landing pages, FAQs) that align with SEO best practices and drive organic traffic.
- Competitor Analysis & Benchmarking – Analyze competitors’ websites to identify strengths and areas for improvement in SEO performance.
- Final Presentation and Documentation
- Prepare a comprehensive presentation of project findings and recommendations
- Create a detailed project report with design rationale, SEO strategies, and implementation suggestions
- Develop a handover document with future maintenance recommendations
-
November 19, 2025Final Presentation
-
November 19, 2025Experience end